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Purpose Driven Brands (part 2)

Luke 6:43-45 | The Tree and Its Fruit

43“A good tree can’t produce bad fruit, and a bad tree can’t produce good fruit. 44. A tree is identified by its fruit. Figs are never gathered from thorn bushes, and grapes are not picked from bramble bushes. 45 A good person produces good things from the treasury of a good heart, and an evil person produces evil things from the treasury of an evil heart. What you say flows from what is in your heart.”

These scriptures are easer to consider personally but, lets look at them from an organizational perspective….

Your Organization and It’s Fruit
What fruit does your organization produce?
What impact does your organization have?
Does that impact “just happen” or is it a defined experience that you hire, train and reward your team to deliver?

The basis of all brands is your customer’s experience – is it producing the right fruit?

Onward,

DeWayne

Impossible

“Then the Kingdom of Heaven will be like ten bridesmaids who took their lamps and went to meet the bridegroom. Five of them were foolish, and five were wise. The five who were foolish didn’t take enough olive oil for their lamps, but the other five were wise enough to take along extra oil. (Matthew 25:1-4 NLT)

Do you ever feel like you are out of oil?  Are you running on empty?

Do you take time to prepare your heart and mind for the day’s journey?

Nine years ago Henry Blackaby told me, “If it doesn’t seem impossible, it may not be from God.” (referring to an assignment or Vision)

Purpose Driven Leaders are given Visions that require more than what we can do on our own.

Onward,

DeWayne