Luke 6:43-45 | The Tree and Its Fruit
43“A good tree can’t produce bad fruit, and a bad tree can’t produce good fruit. 44. A tree is identified by its fruit. Figs are never gathered from thorn bushes, and grapes are not picked from bramble bushes. 45 A good person produces good things from the treasury of a good heart, and an evil person produces evil things from the treasury of an evil heart. What you say flows from what is in your heart.”
The definition of a brand is changing. People want to connect with what they buy and why they work. This shift in society is putting owners and leaders at a crossroad.
There are 2 choices:
1. Implement creative “campaigns” that attract new customers and increase sales – that change with new leaders or seasons.
2. Develop and promote an Identity and Lifestyle that lives out your purpose and features the impact your brand has on those who experience it.
Which option best describes your brand and organization?
Are your people living out and delivering your purpose or just punching in to collect a check?
What do you need to build your purpose driven brand: clarity, time, a purpose worth fighting for?
l’m amazed by what I learn about running a business in 2015 from a 2000-year-old Book…when I take the time to hear what the message is trying to tell me.
In it together,
DeWayne