Purpose Driven Brands (part 3)

Luke 6:43-45 | The Tree and Its Fruit

43“A good tree can’t produce bad fruit, and a bad tree can’t produce good fruit. 44. A tree is identified by its fruit. Figs are never gathered from thorn bushes, and grapes are not picked from bramble bushes. 45 A good person produces good things from the treasury of a good heart, and an evil person produces evil things from the treasury of an evil heart. What you say flows from what is in your heart.”


The Core of Your Organization:

How would you describe the heart of your organization?

What types of stories are told that represent what is in the heart of your organization?

Is there a common theme in the stories?

Which category best describes the collective focus of your organization? A focus on:
a reward | services | projects | customers | customer’s industry | end-user | community

What stories might your customers tell about your organization?

What would be different about the stories they tell about your organization versus ones they may tell about your competitors?

Is it what you desire it to be or does the heart of your organization need to shift?

Onward,

DeWayne